Jeff Heybruck

CFO / Business Advisor

Jeff is the founder of Lucrum Consulting and has been a financial and accounting professional since 2001, bringing a wealth of experience to Lucrum clients. Following his graduation from Guilford College with a degree in accounting, Jeff started his career with the tax department at the CPA firm Pesta Finnie & Associates. In 2004, he completed a Masters of Accounting from UNC-Charlotte, and in 2005 was named Chief Financial Officer of Mulvaney Properties and The Altura Group, LTD. When he started Lucrum in 2009, Jeff leveraged this experience to serve other land development and construction clients.

Jeff's industry expertise includes: homebuilders, construction subcontractors, professional service firms, restaurants, commercial real estate developers, and start-ups.

A Charlotte resident since 1984, Jeff is an Eagle Scout and remains active in Scouting. He also serves on the Finance Committee of the Harris YMCA. A father of two sons, Jeff and his wife, Taylor, are an active outdoor family. Jeff enjoys his morning workouts at the Y, shooting, hunting and fishing, and usually has more home improvement projects in process than he can handle.

Recent Articles

6 Smart Ways For Brewers To Leverage Cashflow Projections for Business Planning

By: Jason AlexanderUpdated May 2022 We’ve all heard the old adage that cash is king. But brewers are often more focused on …

5 key internal business factors

4 Internal Factors That Make a Business More Competitive

By: Jeffrey HeybruckUpdated May 2022 Business-as-usual often means focusing on external factors such as growing sales or expanding outward facing products and …

4 ways to increase revenue

4 Ways to Increase Revenue

By: Jeffrey HeybruckUpdated April 2022 Ready to hit the next revenue milestone? Our team of CFOs have compiled a list of strategic …