By: Jeff Heybruck In this month’s post on Bad Data we discuss how some of the biggest bookkeeping problems aren’t caused by …
The Right Answer To The Wrong Question
By: Jeff Heybruck In our experience, all business owners track something. Revenue, website visits, leads, maybe a production number or two. The …
Financial Terms Every Small Business Owner Should Know (And Why They Matter)
By: Jeff Heybruck Running a successful business requires more than selling a great product or service. It also means understanding the financial …
Mixing Cash and Accrual Thinking: A Quiet Killer of Clarity
By: Jeff Heybruck Most business owners do not set out to mix accounting methods. It happens quietly, almost without notice. They check …
What Got You Here Won’t Get You There: When Growth Prompts A Rethinking of Financial Strategy
By: Jeff Heybruck You’ve probably heard the saying “What got you here won’t get you there.” My CFO role recently gave me …
The Spreadsheet Graveyard: Errors Hiding in DIY Tools
By: Jeff Heybruck Bad data doesn’t always come from broken systems or delayed bookkeeping. Sometimes it comes from the tools businesses build …
How To Choose a Fractional CFO In 10 Practical Steps
A Practical Evaluation Guide for Businesses Ready for Strategic Financial Leadership Why Read This Guide? ð 10–12 minute read Looking for a …
Outdated Bookkeeping: When Yesterday’s Numbers Can’t Guide Tomorrow
By: Jeff Heybruck In the 4th installment of our series on Bad Data, we’ll explore that it doesn’t always come from mistakes. …
Trusting Your Memory: The Gap Between Perception and Performance
By: Jeff Heybruck Bad data doesn’t always come from broken systems, misconfigured integrations, or sloppy bookkeeping. Sometimes it comes from something far …
Broken Software Integrations: The Hidden Saboteur in Your Numbers
By: Jeffrey Heybruck Modern businesses rely on an ecosystem of software tools to run efficiently. Payroll systems, CRMs, payment processors, inventory tools, …
5 Signs You Should Buckle Up for Your QuickBooks Clean-Up
By: Jeff Heybruck For a well-managed accounting system, a QuickBooks clean-up can be a quick win — but more often, it requires …
Anecdotal Sales vs. Actual Numbers: When the Story Doesn’t Match the Scoreboard
In our decades of experience as CFO’s, bad data is one of the most expensive problems in business—because it often goes unnoticed. …
Building and Rebuilding: Gratitude and Growth in a Year of Change
By: Jeff Heybruck As the year winds down, I find myself reflecting on what this year has taught me; and how our …
Hiring in Today’s Market: Small Businesses Should Compete Smarter, Not Louder
By: Jeff Heybruck Hiring right now feels a bit like entering a bidding war with companies twice your size and ten times …
AI & ChatGPT for Small Business: Don’t Believe (All) The Hype
By: Jeff Heybruck If you’re a small business owner, you’ve probably heard the hype: ChatGPT will revolutionize how you run your business. …
What makes a (great) fractional CFO?
By Lucrum Staff & Clients Not all CFOs are created equal – so how do you cut through the noise? We asked …
The Smart Way to Scale: Why Small Businesses Choose Fractional Controllers
by Bailey McRae, Fractional Controller A bookkeeper and a strategic financial leader – most growing businesses would name these as critical roles …
Ready To Graduate To Class Tracking in QuickBooks?
A Q&A with Jeff Heybruck, CEO, Lucrum Consulting Q: What is Class Tracking In QuickBooks? A: In QuickBooks, “Class Tracking” is a …
How To Track Retainage in QuickBooks: Easy Step-by-Step Instructions
By: Jeff Heybruck Retainage, also known as holdback, is a common construction industry practice where a percentage of a project’s payment (usually …
Ignore QuickBooks Spring Cleaning at Your Peril
By: Jeff Heybruck When was the last time you looked under the cushions in QuickBooks? You’re not alone. The majority (over 60%) …
6 Reasons A Buyer’s Business Culture Matters For Sellers
By: Jeff Heybruck Selling a business is more than a financial transaction. It’s a culmination of years of sacrifice and personal investment. …




















